I’m Joe Canon, a content creator and traveler passionate about wellness, simplicity, and adventure.

I help wellness resorts, travel brands, and conscious explorers through cinematic storytelling, digital travel guides, and custom UGC content that feels real and inspires action.

With a background in filmmaking and a heart for meaningful journeys, I blend strategy with storytelling — creating content that builds trust and drives bookings.

Whether I’m floating in Iceland’s thermal waters or uncovering active spots in Toronto, I create to inspire better ways to travel — and feel.